Email, WhatsApp & SMS Marketing Mastery: Turn Leads into Repeat Customers with Automated Campaigns

Email, WhatsApp, and SMS are the most powerful channels for retention and direct customer communication. Email remains the highest ROI marketing channel, generating an average return of $36 for every $1 spent. WhatsApp is where your Kenyan customers live and engage. SMS offers unmatched open rates – over 90% of text messages are read within 3 minutes.

This course teaches you how to build and segment email lists, write compelling newsletters, create automated sequences (welcome, abandoned cart, follow‑up), and use WhatsApp Business to nurture relationships and drive sales. You will also master SMS campaigns, push notifications, and mobile‑first strategies that reach customers instantly.

Each lesson is short, practical, and paired with a hands‑on task. By the end, you will have a complete omnichannel marketing system that runs on autopilot.

Who Is This Course For?

✅ Small business owners who want to retain customers
✅ Freelancers offering email and WhatsApp marketing services
✅ E‑commerce businesses looking to recover abandoned carts
✅ Marketers building automated customer journeys
✅ Anyone who wants to turn one‑time buyers into repeat customers

What You Will Learn

✅ The power of owned channels – email, WhatsApp, and SMS
✅ How to build contact lists ethically with consent and opt‑ins
✅ How to create lead magnets that attract the right audience
✅ Segmentation strategies that generate 760% more revenue
✅ How to write newsletters that get opened and clicked
✅ Subject line strategies – curiosity, benefit, urgency, personalisation
✅ Automated email sequences – welcome, abandoned cart, post‑purchase, win‑back
✅ Email marketing tools – Mailchimp, Brevo, FluentCRM, MailerLite
✅ Deliverability best practices – authentication, list hygiene, spam prevention
✅ WhatsApp Business setup – profile, catalog, labels, quick replies
✅ WhatsApp broadcasts and segmentation
✅ WhatsApp automation – Meta Business Agent, away messages, quick replies
✅ WhatsApp Business API and third‑party tools (Wati, Zoko)
✅ SMS marketing – campaigns, compliance, and tools (AfricasTalking)
✅ SMS compliance in Kenya – opt‑in, opt‑out, timing, and regulations
✅ Push notifications – types, best practices, and tools
✅ Omnichannel mobile strategy – integrating email, WhatsApp, SMS, and push
✅ Marketing automation with FluentCRM (free WordPress CRM)
✅ Multi‑channel automation workflows – email + WhatsApp + SMS
✅ Tracking and optimising automation – metrics, A/B testing, dashboards

What You Will Walk Away With

✅ A deep understanding of email, WhatsApp, and SMS marketing in 2026
✅ Ability to build and segment contact lists ethically
✅ Skills to write newsletters that get opened and clicked
✅ Automated email sequences (welcome, abandoned cart, follow‑up)
✅ WhatsApp Business setup, broadcasts, and automation
✅ SMS campaign creation and compliance knowledge
✅ Integration of all three channels into a unified strategy
✅ Practical experience with FluentCRM and other free tools